What is Sustainable Marketing and how it Benefits your Business
Sustainable marketing is a way for businesses to showcase and follow through on their environmental and sustainability policies.
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GA4 vs Universal Analytics: Are you ready to switch?
It has been a few months since Google officially announced the sunsetting of Universal Analytics, yet there is still a lot of confusion about why, how to migrate and when to do it.
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Our Guide to Performance Max Campaigns
Although the volumes of some of the keywords surrounding the Performance Max campaign aren’t super high, this is a brand new service by google with the increasing buzz around this. I would expect this to affect the volume of searches for the keywords over the next month or two.
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What are Rich Results? Our Guide to Schema & Structured Data
You may have heard of the term Rich Results, Schema or Structure Data before but are maybe unsure what these mean for your website and its overall SEO potential.
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5 top tips for setting up a strong remarketing campaign
Ensuring you are capturing your target audience is vital for success within your Pay-per-click campaigns but how can you carry that performance further? One solution we recommend using is remarketing!
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Why Internal Linking is Important to SEO
Internal linking is a phrase that often appears when SEO is being discussed and it is considered to be an important SEO ranking factor.