The goal for Acara was to improve the visibility of the new site with a focus on Local SEO in London.
Overview
Acara came to us to improve the visibility of the site within organic search. We started with a site rebuild and redesign. This allowed us to fully consider the scope of SEO services at every phase in the project, meaning that it would be technically optimised from the day it went live. We then came up with a comprehensive SEO strategy to meet their needs of increasing traffic and brand awareness.
Service we provided
SEO
Setup an on-going SEO Strategy involving keyword research, on-site optimisation, link outreach and monitoring & reporting.
SEO
Initially we carried out in depth industry and competitor research where we were able to narrow down a comprehensive list of new location-based focus keywords as well as relevant landing pages that needed optimising. These landing pages we planned out from the initial design and layout based on the elements of the brand new website so they would follow the theme and fit into the existing structure.
After we had carried out the on-site optimisation including SEO considered copywriting, new meta data and local schema; We moved onto focusing on Off-Site SEO optimisation and improvement. We Reviewed the current backlink profile for Acara’s domain and carried out some comprehensive backlink outreach to improve the Domain Authority and allowing us to hopefully see ongoing ranking visibility improvements.
Key Stats
51%
Increase in organic user traffic
85%
Increase in Organic Click-Through-Rate
18%
Decrease in Bounce Rate
